![]() “Apple’s headset is considered a bellwether for virtual and augmented reality,” accord to the piece, though it went on to say: There are concerns about the device’s roughly $3,000 price, doubts about its utility and worries about its unproven market.įour pages - not that it was all negative. …as the company prepares to introduce the headset in June, enthusiasm at Apple has given way to skepticism, said eight current and former employees, who requested anonymity because of Apple’s policies against speaking about future products. Single-spaced, though with paragraph breaks, rendered in 12-point font it was four pages about the high price, the relatively small number of first round units expected to be sold, Jony Ive leaving four years ago, and “rare dissent” inside Apple over the anticipated product.įive years ago, the piece says Ive showed a video to Apple’s 100 top executives, illustrating what a good augmented reality device could do. ![]() On Sunday, the New York Times ran a lengthy piece on turmoil inside Apple tied to the company’s anticipated mixed-reality headset. Negativity and Doubt Around Apple’s Mixed-Reality Headsetįour pages of doubt. ![]() Stories of discord around Apple’s MR headset, Tim Cook makes a big trip to China, and new titles teased for Apple TV+.
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